For a long time now, content marketing has served as the backbone of inbound marketing. Video marketing, however, has just lately been recognised as the most successful of content marketing. This doesn’t mean you have to stop writing blogs altogether, but it does suggest you prioritise video content creation, especially for your social media campaigns.
Video content gets five times the engagement of other content put on social media, and it is easier and cheaper to make than ever before. In fact, 4 out of the 6 most popular channels where consumers view videos are social media platforms. As such, here are some pointers for producing top-notch videos:
Best Practices for Producing Engaging Videos for Online Sharing
Identify your target market.
People have varying degrees of interest in and interaction with videos. Teens and preteens, for instance, are conditioned to expect and enjoy rapid cuts and special effects since they have shorter attention spans. Yet other people can’t keep up with that kind of stuff and would rather have things move at a more leisurely pace, which may bore younger viewers to tears. Learn who you’ll be sharing your videos with before you start making them. You may make your video just right for your intended viewers by adjusting the speed at which it plays.
You should have a specific objective in mind for each video you create.
For what purpose do you intend this video? Create the video using this as your primary focus. Without a plan of action, it’s easy to get off course. In order to achieve whatever it is you want to with your films, you should stick to a single topic at a time. If you’re making a video to advertise a deal, for instance, and you start talking about your company’s history, viewers will be confused. Create a portfolio of promotional movies quickly by using separate videos for each objective.
Spend money on shows that are worth watching
Even if you can make videos with your phone, you should put money into better quality videos. A professional image is conveyed by a movie of excellent quality. As a result, you may want to consider working with a professional filmmaker to create your videos. Think about investing in a professional or prosumer-level camera. The way your subjects are illuminated may also have a huge impact. The audio is the final and possibly most crucial component. A video with poor sound quality will still be understandable if the sound is good. No matter how well produced the rest of your video is, people will abandon it if they can’t hear what’s being said. The film’s cohesiveness depends on several factors, thus it’s a good idea to hire a professional video creator.
Motivate the feelings of the audience
One must appeal to the viewers’ sentiments if they are to be kept interested and involved. Not that your video have to be sad or amusing, but the individual being filmed shouldn’t be shy about letting their true colours shine through. The use of compelling narrative in your communication will also have a significant impact (instead of just having someone onscreen reading off information from a cue card). Putting some character into your films may do wonders for both your company’s credibility and its reputation.
Make a wide range of video materials to share
Life is more interesting for everyone to try. Demo videos, event videos, tutorials, interviews, explainer videos, animation videos, and so on are just a few of the many sorts of videos you may make. If you’ve hired a videographer, you should have them shoot a variety of footage on the big day.
Constrain to brevity, please
People tend to tune out of videos after around five minutes. The mobile audience is especially susceptible to this issue. Also, shorter films are more likely to be shared on social media platforms. Your movies should ideally be under two minutes in length. Shorter video clips can be used in commercials for a fee.
Search Engine Optimisation Tips for Video Content
The SEO of your videos should not be overlooked. The title and description are prime real estate for keyword use. You should also incorporate links within the description.
Conclude with a call to action
Always leave viewers with a call to action, whether it’s to subscribe, like, and comment on the video, or visit your website. Your viewers will go elsewhere if you don’t direct them.
These are some considerations to bear in mind while you work on your social media marketing videos. You won’t fully grasp your social media audience until you keep making and refining videos. In need of a video editing and production aid? Remember to think of Wave.Video, a good friend of ours.