Four Simple Tips For Creating Eye-Catching Social Media Posts

When I’m looking for social media design advice, I become frustrated since most of the suggestions I find seem overly convoluted.
The authors urge you to radically alter your social media personas or adopt cutting-edge practises.

  • I am also aware that some marketing departments simply cannot make those adjustments. Especially if you don’t have access to a designer to assist you.
  • Many smaller businesses probably can’t afford to implement even a few of my design suggestions.
  • That’s why I set out to develop some quick and easy tricks that everyone can use.
  • You only need a design programme and some inspiration to put these suggestions into action.
  • Finally, the end! Let’s go in right now.

Put all images, icons, and graphics in the centre.

Many marketers make the simple but costly mistake of not centering their information, symbols, or pictures.
Though obvious, many companies overlook this crucial step. Especially if they are short on time or just not naturally creative.
And now since consumers are spread out across desktop, laptop, tablet, smartphone, and other devices, it’s important to have one unified hub. This will guarantee that your graphic or picture appears amazing on any device.

Always utilise a combination of fonts and colours when displaying content.

  • You may want to forego this piece of advice if you found the last one to be too challenging.
  • I kid, I kid!
  • Changing the colour of one or two fonts in your designs is all you need to know. That is the end of it!
  • We employ contrasting font colours to highlight key statistics and information in our infographics.
  • It’s effective because your brain naturally looks for and focuses on what stands out. The strong font I chose a few of lines above caught your attention, just as I hoped it would.
  • However, this design trick is not just for infographics; it can also be used to improve the visuals you share on social media.

Use brand colours in all visuals.

You’ve obviously put in a lot of effort to locate brand-appropriate hues.
Perhaps the colour dark blue conveys reliability. Or a fiery crimson that proclaims your will to win.
No matter what they are, the colours are a significant aspect of your visual identity.
Using them in your social media visuals would be silly not to.
It just doesn’t make any sense to me. Yet I have witnessed several instances of otherwise astute businesses falling into this trap.

Never use an unprocessed stock photo.

  • I don’t like stock photographs and won’t suggest you use them on your social media accounts.
  • They are one of the quickest and most obvious indicators of a careless social media manager or content producer.
  • You just spent how many hours writing this, and you can’t spend five minutes to make a bespoke image to go along with it?
  • Now, now.
  • Using the advice in this post, you should never have to resort to stock images again.
  • But if you must utilise a dull stock photo or image, spice it up a little!
  • Your visual quality will be vastly improved in exactly one minute.
  • I mean, all it takes is a gradient and your stock photographs will look fantastic.
  • Gradients are making a comeback this year, in case you hadn’t heard.
  • My go-to sports news source, Bleacher Report, is a major brand that’s not afraid to use gradients in a crowded market.
  • They employ gradients to draw attention to some of their lengthier form textual material in an industry dominated by video snippets and stock action photos.

They’re able to stand out in the noisy world of sports thanks to the usage of modest gradients. They might also claim gradients as part of their online identity.

And to think, that was all accomplished by using gradients, the internet’s least favourite design element. However, as we can see from these examples, they are a wonderful way to inject some vibrant colour into your layout.
If gradients aren’t your thing, though, you can always add some intriguing text to an otherwise plain stock photo. Wishpond uses this technique with each of their shares since it not only looks more professional than a stock photo but also serves as a focal point for the viewer.
You don’t want your social media graphic to seem like a stock photo since commodity photographs are designed to be nondescript and understated.