An organisation that wants to reach its target demographic of millennials and Gen Z members must incorporate social media into its marketing plan.
Young adults spend an average of 2.5 hours per day on social media and messaging apps; in 2020, nearly half of all internet users (especially young women) used social media to search for brand information. Brands need to get creative with their online advertising strategies because 40% of Internet users around the world are blocking advertisements. If your social media strategy is flawed, all your hard work will be for naught. Learn how to maximise the impact of your social media marketing on your brand by following our advice.
Tips for making the most of your company’s social media profiles
COLLABRATE WITH INFLUENCERS
You’ve probably heard it before, but influencer marketing can truly change the game when it comes to building genuine relationships with your target audience. Although it varies by sector, partnerships with influential people tend to be fruitful for small businesses. Working with the right influencers can increase your social media following and interaction rates.
Instagram is like oxygen for influencers. They build trusting, genuine fan bases that your brand can capitalise on.
TAKE ADVANTAGE OF CONTENT CREATED BY VISITORS
User-generated content (UGC) is a low-cost, high-authenticity extension of influencer marketing.
If you want to share customer photos of your products or services on your account, have them tag you or use a specific hashtag. You get free social media content and they get their work promoted by being associated with a well-known brand.
UGC is a must for any brand’s social feed because consumers are 2.4 times more likely to view it as authentic than content created by brands.
Warning: make sure you’re monitoring your feed. Since anyone can view your “tagged photos” page, you should remove your brand from any inappropriate images.
Check out how your followers will perceive each new post by going to your personal page. Check that the image is of high quality, the caption fits the brand’s voice, and the links actually work.
It’s important to check for errors before hitting the “publish” button.
TRY OUT VARIOUS HEADLINES AND DISTRIBUTE COPIES
Discover which types of content are most interesting to your target demographic. Miniature, unscientific experiments can be conducted on social media by re-posting the same link twice in a week with different headlines and share copy.
Look at the data to see which of your posts did better. Including a question in your captions may increase engagement. This can help guide future social actions.
Hashtags continue to be incredibly useful, but only if used properly.
Using the hashtag #beauty on a photo of your new organic face exfoliator won’t get you very far; instead, try #skincarejunkie. Investigate to discover which hashtags are being used by people in your niche.
Learn from the successes and failures of competitors and influencers in your industry.
TRY VARIOUS FORMS OF PRESENTATION
If a company’s social media presence consists solely of links and images, it will be hard to maintain its audience’s interest. Try your hand at making a short video; it’s the norm now.
With the release of Instagram’s Reels, the app’s answer to TikTok, many brands have found success through innovative video content. If you’re unsure where to begin, I recommend playing around with Instagram Stories and checking out its features.
MAKE CONTENT THAT IS UNIQUE TO EACH SYSTEM
As opposed to Facebook, Instagram requires a different approach. A cookie-cutter strategy is ineffective. Not only do the image dimensions and platform layouts vary, but so, too, do the platforms’ respective user bases. You can reuse content across channels by changing things like word count, frequency of posting, and visuals.
ENHANCE YOUR REPUTATION
You only get one chance to make a good impression on potential customers, and that chance is presented in the form of your profile page across all platforms. You need a well-organized layout, consistent branding (perhaps without emoji or other funky fonts), and a brief introduction.
It’s a common mistake for companies to give little thought to their bio. You should describe your business in detail, using keywords strategically placed throughout the text, and provide a link to the appropriate section of your website.
Internet search engine optimization is on your side. In spite of its importance for social media, many companies only focus on SEO for their websites and blogs.
Learn which words and phrases will boost your search engine rankings by conducting keyword research. Include keywords from your audience’s search terms in your social media profiles’ bios to boost your visibility in those platforms’ search results.
DONT LET THE WRONG INFLUENCERS IN
As a result of their hard work, their followers are invested in what they have to say and are more likely to follow their advice. Micro-influencers, defined as those with a fan base of 100,000 or fewer, can be more useful marketing tools than A-list celebrities and mega-influencers. When there are fewer people watching, it’s because they’re all paying close attention and are truly interested in the subject matter. It’s crucial to locate the best candidates, though.