Most people think of social media celebrities with millions of followers when they hear the term “influencer marketing,” but this strategy isn’t limited to B2C products. And B2C isn’t the only sector where influencer marketing may be effective. If B2B organisations aren’t examining influencer marketing, they’re missing out on a big marketing component that may bring in a lot of cash.
Data shows that by 2022, influencer marketing will generate more than $15 billion in sales. B2B marketers believe that influencer marketing has a favourable effect on customer loyalty by a margin of 74 percent. What therefore is the ideal place for hungry B2B marketers to locate influential people? LinkedIn is the best social networking tool for business-to-business interactions.
LinkedIn is a goldmine for B2B marketers looking to apply influencer marketing strategies and for those want to learn from the greatest B2B influencers in the business. The return on investment (ROI) from reading just a few well selected articles by so-called “LinkedInFluencers” may be substantial for B2B marketers.
Influencer marketing in the B2B context entails what?
As a kind of business-to-business marketing, influencer marketing makes use of prominent industry figures to spread positive word of mouth about a product or service on social media sites like Twitter and LinkedIn. B2B influencers, in contrast to B2C influencers, are not selling a real product but rather a concept or a story.
Although 48% of B2C brands employed influencer marketing last year, only 11% of B2B businesses did. It’s true that B2B has lagged behind consumer-facing industries when it comes to influencer marketing, but this is starting to change.
It’s really efficient to have a well-known person with a sizable LinkedIn following promote a business-to-business offering. For example, a LinkedIn post promoting a software as a service product will be more well-received if it comes from a digital transformation specialist than if it comes directly from the company.
To what end is B2B influencer marketing so important?
As compared to the ROI of other marketing strategies, a recent research found that influencer marketing might provide an 11x ROI for B2B firms. While it’s undeniable that having high-profile LinkedIn users and other industry experts endorse your product may significantly boost your bottom line, influencer marketing is ultimately about much more than just driving revenue.
If a person is widely recognised as an authority in their field, many different businesses and influential people will listen to their thoughts on a single product.
With the popularity of telecommuting and hybrid schedules, “The Future of Work” has become a hot discussion subject on LinkedIn. Several well-known LinkedIn users are becoming vocal proponents of working remotely, thanks to the thought-provoking articles they regularly publish and share with their followers. A new technique or approach for improved work-life balance that was discussed by one of these individuals would likely lead to more discussions around the industry.
Include LinkedIn Influencers Into Your Marketing Plan
It’s not easy to accept the idea that a single person can affect the course of a whole market. Yet, your B2B company may gain access to the most influential thought leaders in your industry by forming strategic collaborations with the proper LinkedInFluencers.
Getting a meeting with the actual leaders might prove challenging. Nevertheless, with B2B influencer marketing, you may get your message out by using the reputation of someone your target audience respects and looks to for guidance in your field.
The use of LinkedIn’s influencers would be excellent, of course. While it may be challenging to acquire established influencers, you may turn your current staff into de facto LinkedIn influencers through employee advocacy.
Oktopost simplifies the process of increasing a business-to-business company’s visibility on social media. Oktopost is a social media management software that helps businesses increase their online visibility by facilitating the scheduling of social media posts, providing in-depth statistics, and revealing actionable trends. B2B organisations may enjoy exponential growth and high ROI with well-planned social media campaigns, solid collaborations with LinkedInFluencers, and a brand that clients trust.