Methods for increasing the return on investment through social media

Marketers everywhere are in agreement that social media is ideal for establishing rapport with a dedicated and responsive fan base.

According to some estimates, by 2026, advertisers would shell out $358 billion on social media platforms, an increase of $176.8 billion over the preceding five years.

You’re in for a real treat today if you’re like a lot of companies and social media managers and are always looking for new strategies to increase the return on investment from your social media efforts.

The year 2023 is rapidly approaching, so let’s dig into five methods to get the most of your social media marketing campaigns now.

Have a thirst for knowledge?

Employ well-thought-out hashtags

It’s important to develop a hashtag strategy that caters to your specialty and intended audience if you want to increase your chances of being discovered.

Examine your buyer personas in as much depth as feasible.

To whom are you ultimately loyal? Why do they require this? Which hashtags do you think people would use to look for your content on the social media sites you’re utilising?

You may, for instance, write social media posts for healthcare virtual scribe businesses with the goal of convincing readers that a virtual assistant is worth the investment.

Content written to address potential buyer concerns, such as not knowing where to begin or whether or not a virtual assistant is worth the investment, can also help move the sales needle.

Hashtags, in any scenario, might include:

virtualscribes \s#hiringavirtualscribe \s#virtualassistants \s#hiringvirtualassistants \s#needanassistant \s#howtohireavirtualassistant \s#isavirtualassistantworthit

You can also use the social media platform’s search bar to find the most relevant, popular hashtags by typing your client’s industry or term (preceded by a hashtag) into the box.

Give attention to actually caring about your audience

Nurturing your audience should be a top priority and a regular activity if you want to maximise the results of your social media activities.

You can’t write for them effectively until you know them well.

If you really want to connect with your audience, you need to:

Hidden emotions and ideas
Personal Preferences
Problems and desires
Common concerns and questions
Essentially Brand Questions
Goals (and how your brand may help them attain them) (and how your brand can help them reach them)
Think about how you might tailor material to each individual based on the information you’ve gathered.

Finally, learn what your target audience considers important and why, so you can incorporate that knowledge into your social media strategy.

A fantastic method to master this?

Put up polls, surveys, and quizzes in your Stories and send them out through email to your social network following. (Hint: People that follow your business on social media should also be subscribed to your email list.)

If you’re promoting a company that offers television subscriptions, for instance, your target market may have trouble deciding which television service best suits their needs and justifying the monetary outlay required to do so.

It’s possible that its target demographic is also on the lookout for retailers who let them pay later or provide regular promotions.

In this circumstance, it’s important that your social media material details the many plans available, how much they’ll set you back, and why it’s money well spent (for instance, because it comes with generous bonus offers).

Think about the types of posts you’ll use to draw attention to this; for example, a carousel post on Instagram or a Story series might be useful methods to explain the brand’s TV packages.

Sales-focused and promotional content planning also requires mentioning the brand’s payment methods and any applicable discounts.

They may, for instance, be included as:

Encourage your readers to take action by including a call to action (CTA) at the conclusion of each post.
Images, videos, and Reels with captions
Promotional digital posters, Stories, and highlights
Promote a certain product or service with branded digital posters, Stories, and highlights.

Establish your brand’s identity and stick to it

Aiming for a consistent brand image is still vital to being remembered, even if current social media design isn’t as tightly planned as it previously was.

If you want to impress the companies you represent with your knowledge, stress the importance of maintaining a consistent aesthetic across all of their social media channels.

In order to put this into effect, you should question your customer as to whether or not they have a social media brand style guide. They should have a style guide in place, and if they don’t, you should offer to help them make one or make one yourself.

You’ll need their brand’s colour palette, typefaces, logos, and any other identifying visual features to develop a style guide.

The next step is to pull up a blank style guide online or create your own using a Google Doc.
When selecting and editing photographs, you’ll also need a strategy.

Leverage strategies that encourage “missing out”

If you’ve ever given in to the pressure of a “hurry, sale expires at midnight!” ad, you may count yourself among the many of us who have bought anything out of “Fear Of Missing Out.”

The fear-of-missing-out (FOMO) marketing strategy is effective because it encourages consumers to act quickly to avoid missing out on a great offer. Fear-of-missing-out (FOMO) advertising has a real-world manifestation in events like Black Friday and Cyber Monday.

Make use of software to streamline schedule and preparation

The time, effort, and resources required to manually prepare and publish to your social media accounts is enormous, as you have likely discovered via experience.

Find a planner and social media scheduler that can assist you to save time and effort:

Locate material (big benefit!)
Content Strategy Hashtag and post scheduling
Channel-specific content
Put all your social media accounts in one convenient location.
Look for product placement and brand names in visual content (another biggie)