The value of a website is measured through links. Websites that have several of them are given more weight by search engines like Google because of their perceived “authoritative” nature. While those without will remain in obscurity.
The techniques outlined here will help you increase your site’s rankings without drawing unwanted attention from Google’s spam detection systems. It was written with newcomers in mind, and we made care to include lots of specific.
What is link building?
The term “link building” refers to the process of attracting inbound links from other websites to certain pages inside your own domain. Its goal is to increase your pages’ “authority” in Google’s eyes so that they will be given a better page rank and receive more organic search traffic.
What’s the big deal about link-building?
Andrey Lipattsev, a Google employee, has said that links are one of the three most important variables in Google’s ranking algorithm. So, links are absolutely necessary if you want your website pages to perform well in search engines.
Backlinks from other sites are treated as “votes” by Google and other search engines. With the help of these votes, they are able to determine which pagebest relates to a specific search query.
This means that, generally speaking, more linked-to pages perform better in search engine rankings.
You can’t solve every problem with a link.
Having quality links pointing to your site is crucial for your search engine rankings. Even if you get an equal number of strong links, it is quite unlikely that your page will outrank one that already has many. Yet links aren’t Google’s only metric by which to evaluate website quality.
You should investigate other ranking criteria if you put in a lot of work to improve your page’s rating but it still doesn’t do well.
How To Build Links?
The process of going to another website and manually inserting your link there is known as “adding” a link. The most often used strategies fall within this group, and they are:
- Include your company in directories.
- Making a social media profile.
- Commenting on a blog.
- Sharing on online discussion boards, Q&A sites, and communities.
- Making advertisements for employment purposes.
- Using those methods to build links is straightforward. And that’s why Google usually doesn’t put much stock in those kinds of links at all. They could even be marked as spam in some situations.
Submitting a request for a link
Namely, this is the process of directly contacting the site’s owner and offering them a convincing reason to include a link to your site on their own.
The presence of such a “compelling reason” is crucial to one’s success. They don’t give a hoot about you or your website (unless you’re already famous), therefore they have no reason to spread the word.
Links for sale
Don’t go out and spend money on link farms!
If you don’t have much experience, you could squander a lot of money on links that don’t do anything for your search engine rankings. Or even have your website flagged for punishment.
But if we don’t tell you that many people in the SEO field do “purchase” links in various ways and get away with it, we’ll be doing you a disservice.
Being paid to link
When other websites link to the pages on your website without you having to beg them to do so, those links are earned. You need something truly exceptional for this to happen, so that other website owners will want to reference you.
Yet, users can’t create links to resources they are unaware of. So, you will need to put money into advertising your page if you want it to succeed. Also, the greater the exposure of your page, the greater the possibility that some visitors will decide to connect to it.
To what does a good link adhere?
How exactly Google evaluates each connection is a mystery. Yet, there are a few universal truths about link evaluation held by the SEO community:
Linking Discourse: Follow vs. Nofollow Anchor Text
Power and Control
You probably already know that links are considered by Google to be “votes” in favour of a page’s importance. Surely a link from techcrunch.com wouldn’t have the same weight as one from your buddy’s personal site. (Unless your pal happens to be Tim Ferriss, that is.)
Google has always disputed the existence of an enterprise-wide website authority metric.
Take, for example, the case where you have written a guide on how to cook the ideal steak and wish to have it appear highly in Google’s search results. From whom would you rather receive a link: Joe Rogan or Gordon Ramsay?
More likely the latter, if I had to guess. Joe might be more popular than Gordon, but he isn’t in the same league of celebrity chefs. His advice on the kitchen is therefore likely to be incorrect.
In case you aren’t familiar with the term, “anchor text” refers to a portion of text that can be clicked on to take you to a different web page. The majority of the time, it provides a useful summary of the content available at the associated link.
You can tell Google that you don’t want your linked website to count for votes by adding the “Nofollow” tag to your links.
According to Google’s reasonable surfer patent, the amount of credibility a link conveys could depend on how likely it is to be clicked. The click-through rate (CTR) of a link is influenced by a small number of factors, one of which is where on a page the link appears.
You can direct inbound links to one of three locations when promoting your website.
- It brings us to your homepage.
- Your assets that can be linked.
- The actual webpages you need to achieve high Google rankings.