One of the many ways to make money on Instagram is to collaborate with brands. Here are three more that you may have missed the first time around.
Influencers can increase the amount of money they make from their Instagram profiles by participating in paid partnerships with businesses, creating material in response to content creation requirements, or even going to events. However, there are even more ways to increase the amount of money you make on the network, such as the new features that were introduced this year on Instagram Live and IGTV.
Here are three different methods that you can monetize your Instagram account:
Marketing Through Influencers
The field of influencer marketing has grown substantially over the past several years, and as a result, so have the chances for content providers.
The authors of material now have three different options for monetizing their work. They can receive payment to create content for brands and then upload it, to attend a brand event and then write about it (although these opportunities are now on hold due to the lockdown), or to take part in content creation-only briefs.
Platforms such as Vamp assist creators in pursuing all three of these goals by connecting them with companies and making the process of collaborating with them easier.
Paid partnerships and brand collaborations also known as “partnerships”
Paid partnerships and brand collaborations take place when creators are paired with brands for the purpose of creating amazing in-feed and Story content. This material is then shared with the engaged following of the creator.
These types of partnerships can assist in increasing brand exposure, internet traffic, and the promotion of new product lines or categories. As a Vamp creator, you have the ability to choose how many pieces of content you are willing to produce in response to a given brief. In addition to this freedom, we promise that you will get compensated for each deliverable that you successfully finish.
Events that have an impact
Influencer events are similar to paid partnerships and brand collaborations in that they bring together brands and creators for the purpose of promoting new product launches or increasing awareness of brands. Creators are typically invited to attend and compensated to post and share tales from the event on their own platforms.
Since the implementation of the new COVID-19 rules, the number of influencer events has significantly decreased; however, virtual events such as Instagram Lives and webinars continue to provide brands and creators with the opportunity to interact in a manner that is analogous to the previous limits. Vamp just finished up a successful run of their live Instagram School series, during which five Vamp creators gave our audience insights into their respective industries.
Briefs focusing purely on content creation
In contrast to traditional paid partnerships and brand collaborations, content creation-only briefs ask content creators to produce only high-quality still or video content for the brand. There is no requirement for you to make any posts on Instagram in order to be compensated for your efforts.
These briefs are ideal for content creators who have a well curated feed but still enjoy collaborating with a wide variety of businesses and producing material for their platforms on a regular basis.
Monetise IGTV
May 2020 saw Instagram make a significant announcement regarding IGTV. Approximately two hundred English-speaking creator partners who have had their applications approved will have the ability to place advertisements on their IGTV films.
Instagram will be sharing a ‘industry standard’ 55% cut with the selected few, with the intention of expanding this group of 200 to more people across the world. This method of making money is comparable to the way YouTubers make money through commercials played during their videos.
Do you want to get a head start before the new version is handed out to everyone throughout the world? If you want to make money off of IGTV, follow our list of dos and don’ts.
Instagram Live Badges
The new Instagram Live Badges are yet another method of monetization that will be released in 2020 with the intention of assisting content creators. From February to March of this year, Instagram saw a rise of 70 percent in the number of views for its IG Live feature. Creators will now have the ability to make money off of Instagram’s newest and most popular feature thanks to badges like these.
During your Live broadcast, viewers will be able to purchase up to three distinct types of badges once testing of the functionality has been completed and it has been released globally. These badges will be displayed next to the user’s name in the comments section, and they will also be added to your’supporter’ list, which you will be able to view while the livestream is in progress.
Think of these badges as the opportunity for your audience to ‘tip’ you for the work that you’ve done. Creators that use their platform to educate and instruct their audience, such as by conducting live workout classes, photography and videography masterclasses, or food and beauty tutorials, will find them to be of tremendous help once they are implemented.