Instagram Reels is sometimes dismissed as a blatant copy of TikTok.
Whether it is or not, the fact that it is well-liked remains unaffected.
Since its introduction in August 2020, search volume for Reels has surpassed that of Instagram Stories, another video-centric feature of the network.
That is to say, the majority of TikTok users don’t notice any difference between TikTok and Instagram Reels.
You should think about incorporating Reels into your social media marketing approach if you are already using TikTok or intend to start.
In light of this, this post will showcase ten firms that are successfully utilising Instagram Reels to expand their consumer base, foster deeper relationships with existing clients, and ultimately increase revenue.
But first, let’s define what we mean by this.
Instagram reels: what are they?
Instagram Reels is the social media platform’s response to TikTok, allowing users to make and share short videos with their followers and the Instagram community at large.
TikTok now allows movies up to 10 minutes in length, but Reels, as of this writing, still prioritises shorter pieces of material with a maximum length of 90 seconds.
Instagram Reels can be seen by any user of the app (if your account is public) in the Explore tab, in addition to being seen to your followers in the Feed.
As a result, it has great potential as a technique of raising brand awareness among those who aren’t already familiar with your company.
Interested in learning more about the platform’s functionality? Look at our Instagram Guide for Beginners.
Using Reels on Instagram: 7 Case Studies
Exhibit at New York University Competitive Advantages
Marketing in the higher education sector is difficult since it must appeal to three distinct groups:
Students that are considering applying to the school
Those who are already enrolled there
Support for the school is being solicited from former students.
It is challenging to provide content that will appeal to all three of these demographics.
The social media marketing team at New York University, however, has discovered a way around this problem by showcasing the university’s distinctive strengths through Instagram Reels.
The TSA Encourages You to Inform (And Laugh With) Your Audience
Think government agency marketing has to be solemn? If that’s the case, you’ve obviously never visited the TSA’s Instagram page.
With “travel tips and dad joke hits,” the TSA has amassed 1.1 million Instagram followers.
This tactic works wonderfully with Instagram Reels. Like in this case of two people setting up a tent in an airport, which has been viewed by over two million people, this strategy allows the agency to educate its audience while reaching a large number of new accounts.
AT&T: Use Instagram Highlight Reels to Increase Clickthroughs
Instagram Reels makes it simple to prioritise volume of views over quality of engagement. When total views are featured so prominently under the Reels page, it’s easy to see why.
Opinions do matter. However, they are not guaranteed to increase website visits or product sales.
AT&T leverages Instagram Reels to direct users to relevant product pages. Teachers are urged to take advantage of the discount offered in this scenario.
For the simple reason that, unless you have an online store, it is difficult to generate leads and sales from within Instagram’s platform. You should therefore aim to attract as many individuals as possible to your website.
Use Hot Topics to Raise Money for the American Red Cross
How do you recommend grabbing people’s attention on Instagram Reels?
Be aware of what people are talking about.
That doesn’t mean you have to record your CEO trying to do the latest dance craze. It’s also important to keep up with current events so that you can address the issues that your target audience is facing at the time.
The American Red Cross is a wonderful illustration of this principle in action.
Nearly nine million Texans received boil-water advisories in February 2021.
This kind of educational material is a surefire win whenever you’re at a loss for inspiration.
Mark Important Corporate Anniversary Dates
Instagram Reels is a terrific visual content format for telling your brand’s narrative.
Importantly, 55% of customers say they are more inclined to buy in the future if they appreciate a brand’s narrative, and 79% of consumers think it’s a good idea for brands to communicate stories. These findings come from the widely-cited research conducted by Headstream.
The company’s dedication to innovation is highlighted by the 44th anniversary celebration of its 8086 microchip. That’s an impressive tale for a tech firm to share.
Make It Easy for Customers to Enjoy Your Products
Why not help your consumers use your items to their maximum potential?
That increases the likelihood that they will make a purchase at all. They are also more inclined to leave a review, share their experience with others, and return for future purchases.
All right, that’s cool, but how does any of that relate to Instagram Reels?
Seeing the goods styled in several ways lets the buyer feel like they are getting more use out of their investment.
Baylor University, You Need to Put Your Brand in the Spotlight.
When it comes to using social media for marketing purposes, Baylor University is consistently ranked among the top universities in the United States. It comes as no surprise that the establishment masters Instagram Reels.
Remember that Instagram Reels can be viewed by anybody, regardless of whether they follow you or not; this is a crucial detail.
A potential customer may be watching your material without even realising who you are if your brand is subtly featured or not shown at all.