Marketers are scrambling to figure out how to take advantage of TikTok’s explosive growth. At an unprecedented rate, we’ve watched as TikTok became a global powerhouse, outpacing even Google and YouTube.
Your brand is probably asking when is the best time to upload content to TikTok as you deliberate over what to upload. The truth is that there is no universal solution because it depends on factors like content, audience, and time of day. Here, we’ll show you how to calculate the optimal time of day for your particular situation and then post on TikTok accordingly.
When you post your content, does it really matter?
TikTok’s algorithm is a little different from others in that it adapts to the user rather than the other way around. Despite the fact that the algorithm gives more weight to newer content, your posts may continue to appear in users’ feeds for weeks or even months after they were originally published. This is in contrast to the more linear feeds used by social media sites like Instagram and Facebook.
Just to be clear, the first 100 people to encounter your content will determine its ultimate fate. As a result, the optimal time to post is when you anticipate your target demographic to be active online and ready to engage with your content.
When is the Optimal Time to Upload Videos to TikTok?
As was previously stated, there is no cookie-cutter response to this inquiry. After all, your target demographic is likely to be dissimilar to that of the general public and likely to follow a distinct schedule. No video you post to TikTok will be seen if your viewers aren’t actively using the app at the time.
Now let’s take a look at a baseline metric before we dive into the specifics. The following global average for best posting times was compiled by Influencer Marketing Hub based on an analysis of over 10,000 posts:
Timetable for Monday, 6 a.m., 10 a.m., 10 p.m.
At 7:00, 8:00, and 11:00 PM on Wednesdays
Schedule for Thursday: 9 a.m., 12 a.m., 7 p.m.
Three appointments on a Friday morning, midday, and afternoon
Three shows on a Saturday: 11:00 AM, 7:00 PM, and 8:00 PM
Sunday hours are 7AM, 8AM, and 4PM.
High levels of participation were also recorded on Tuesdays at 9 AM, Thursdays at midnight, and Fridays at 5 AM.
The Importance of Timing Your Profile Updates
In terms of deciding when to release new content, we now have a starting point to work from. Good work getting started; the next step is to learn more about your target audience so you can find the best times to post.
Follow these steps to gain entry:
1. Register as a Content Maker
Only those with a Creator or Business account on TikTok can access the platform’s advanced analytics features. The good news is that making the transition is a breeze. Select Switch to Business Account after going to Account Settings & Privacy. If you’re serious about using TikTok, you’ll need to check out the analytics available from this page.
2. Navigate to the Data Analysis Screen
To proceed, navigate to your account’s analytics page. To access this feature, open the menu (top right of profile screen), select Business Suite or Creator Tools, and then click Analytics.
Determine the Best Regions Thirdly, Rank the Territories
Recognizing the time zones of your followers can help you predict when they are most likely to be online. Swipe to the Followers tab to view the territory info. The gender gap in statistics will be directly below your top territories.
When considering time zones, territory data is helpful, but it’s only part of the picture.
4 Keep tabs on the actions of your followers
The most useful insight from TikTok Analytics is follower activity, which can be better understood with the help of our audience territory data. When viewing the Followers tab, look below the “Territories” section for information on the actions of the people who have chosen to follow you.
According to the data we just gathered, the most engagement from our followers occurs at 4 PM EST (my local time converted from UTC). Based on this information, we can assume that they are online the most between the hours of 4 and 6 PM. When your following grows, the people who already follow you will be among the first to see your new content. If it does well with the TikTok audience, the app’s algorithm will recommend it to more people, giving you more exposure. Because of this, you need to publish when your audience will be most responsive.
Evaluate the Effectiveness of Content
With the information we have so far, we can confidently predict when would be the ideal time to upload videos to TikTok. Nonetheless, we must conduct field tests to pinpoint that optimal moment.
To access the Content section of TikTok Analytics, click the Followers button.
Once you adjust your posting schedule to coincide with your followers’ peak activity, you can evaluate its efficacy with these tools. From there, you should conduct A/B tests at slightly different times to zero in on the best posting time.
Bonus: Keep Holidays and Other Occasions in Mind
Maximizing Your Benefits on TikTok
While it’s interesting to look at global data, the best time to post to your TikTok profile will likely depend entirely on local factors. If you’re a cat channel in Canada, posting at the same times that work well for a UK cook channel might not be the best idea.
Working towards that optimal point is a learning process, as we’ve explained above.
Remember that as your channel grows, the demographics of your audience may change, requiring you to reevaluate when is the best time to post.