What Is The Best Time To Post On Instagram In 2023?

When in 2023 should businesses make their Instagram posts?

Do you realise that optimising your Instagram posts for maximum engagement and revenue potential begins with understanding when to post?

It’s also the secret to beating Instagram’s algorithm and staying one step ahead of the pack.

You will have a better chance of generating the type of interaction necessary to reach your goals if you know more about your followers. This period, though, evolves annually, much like Instagram’s algorithm.
More than half of the social media professionals surveyed in 2017 agreed that nights (specifically between 7 and 9 p.m.) are optimal for sharing content. According to a recent study conducted in 2018, the ideal times to post are between 2 and 5 a.m. and 7 and 9 p.m.

I don’t see why we’re picking on these specific periods.

In light of this new information, how will you adapt your Instagram advertising strategy?

Everything Depends On the Audience

Your target demographic should determine when you publish new material. Each Instagram profile serves a distinct demographic with certain preferences and requirements. Because your audience is geographically dispersed across several time zones, you’ll need to calculate the optimal posting hours for each user individually to increase interaction.

This coincides with the time of day when many users are finishing off the workday and eagerly checking in on their favourite social media site. This is when the vast majority of them will make posts and interact with you. However, this time shifts from day to day and from time zone to time zone.

The best part is that now we reveal our method for determining the optimal moment to publish on Instagram.

When Should Businesses Use Instagram in 2023?

Scheduling your posts ahead of time is crucial if you want to increase interaction and outsmart the Instagram Algorithm in 2018.

If you want to gain a lot of interaction, posting when most people in your target audience are online is your best choice. Instagram’s algorithm will increase your exposure by displaying your posts to a larger percentage of your followers if they receive a high volume of likes, comments, and shares immediately after being published.
Business-related Instagram posts perform best at the following times each day of the week:

  • 5:00 PM on Sundays.
  • Times on Mondays are at 7:00 and 10:00 p.m.
  • At 3 a.m. and 10 p.m. on Tuesdays.
  • At five o’clock on Wednesdays.
  • 7:00 AM and 11:00 PM on Thursdays.
  • Hours on Friday are 1:00 AM and 8:00 PM.
  • Weekends at midnight and two a.m.

Even with these windows, you must account for time zones if you want to be productive.

These timings were determined by doing engagement tests on Latergramme to determine the best times to post each day of the week.

Latergramme went on and conducted studies to determine the optimal posting times throughout the week.

Is There a Secret to Doing This?

Finding the optimal time to publish your content is simple; actually doing it, especially manually, is more difficult.

If you want to get the most out of your social media marketing efforts, you need to use a scheduling tool like Plan My Post. How frustrating that you have to wait till Friday at 2 a.m. to post anything. Instead of spending all your time blogging, employ a scheduler to get the job done.

If you schedule your posts in advance, you won’t have to worry about them on the weekends or at night.


Even if the social media landscape is always evolving, you should have some notion of how to increase your audience engagement.

Keeping things consistent is essential for attracting and retaining users. Finding and sticking to Instagram’s optimal posting times for businesses in 2023 is crucial. If you want to gain more followers, though, you must also provide high-quality material.