In 2022, it is exciting to see how Instagram is growing rapidly with new features and functionalities. According to stats, Instagram has reached 2 billion active users worldwide. And now, finding what’s new on Instagram is quite challenging because Instagram introduces many new features almost every week. Remember, Instagram is constantly adding and removing features, so make sure to keep your account up to date. In this post, we’ll share the most recent Instagram updates and features to keep you up to date to improve your Instagram presence.
#1: Instagram Grid Pinning
Instagram’s most recent updates allow you to pin your posts to the top of your Instagram grid. You can select up to three posts or reels to pin to the top of your Instagram profile. Your older post can still shine with this creative feature, offering a game-changing opportunity for businesses, creators, and influencers to increase their brand visibility. Your pinned post or reels on Instagram fill out the top row from right to left.
#2. Instagram Reels Templates
Instagram has recently updated reels with new features that allow users to recreate videos more efficiently and make them more entertaining. For better and well synced reels, Instagram has launched Reels Templates. Utilizing the template lets users add audio clips for their videos or photos. It therefore lands on the place giving a solution for the users looking for where to buy real views for Instagram reels to enhance their audience reach.
To access this feature, you should follow these steps
Step 1: Go to reels by clicking on the camera icon and browse through the template
Step 2: Now select the one you like
Here the new reels feature will automatically adjust the selected audio and edit the length of the video to suit the template. The best thing about this effective feature is that Instagram will consider your reel as a template when you create more than three clips.
#3. Instagram Map Search
Another exciting Instagram update is the map search. This engaging feature is similar to Google maps and lets users find locations of different brands and businesses within the Instagram app. The map search feature is located in Instagram’s regular browser that you can use to search for hashtags, other users, etc.
It is quickly becoming one of the best tools to explore if you are in a previously unknown area. With this, users can see more information, like the price of the products or services and locations. Additionally, a public post marked with a business location helps users to find your location using the map.
#4. Instagram Professional Dashboard
By 2021 Instagram will have introduced a Professional Dashboard for better analytics. This feature is only accessible for creator and business accounts, serving as a main in-app dashboard to track your account performance. Here are some of the main tools and resources.
Instagram Insights
Promotions
Branded content approvals
Saved replies
Instagram shopping
Overall account performance
A professional dashboard is a perfect tool for having a quick overview of your Instagram statistics. But if you want deeper analytics, you need to go for Instagram insights.
#5: Updated Instagram Insights
Instagram recently updated its analytics tool to give businesses and creators better insights into their account performance. The first change is that you can see data from 90 days instead of 60. Additionally, you can measure your live video performance. Instagram insights currently give visibility of statistics for your:
Account engaged:
It allows you to measure your account engagement and split different content types.
Account Reached:
Overview of your profile metrics divided by age, gender, content type, followers Vs non-followers, etc.
Total Followers:
It allows you to measure your follower’s dynamics with metrics into their demographics.
The content you shared:
More information about your content and audience interaction is divided by interaction and content type.
Tracking your metrics is essential to building successful social media marketing on any platform.
Wrap Up
Instagram is growing fast, and its user experience is improving each day. Just take one hour and focus on incorporating the new feature into your Instagram marketing strategy to expand your reach and engagement. Stay up to date to boost your brand awareness and generate more sales for your business.
Instagram is an excellent platform for B2B marketers that provides a huge space for making new connections worldwide. With 2 billion users, Instagram remains a gold mine to connect with your potential audience and boost your brand awareness with audience reach. More than 200 million business profiles, it is essential to consider marketing on Instagram as a huge opportunity to build your business and generate more leads.
But a few B2B marketers are still struggling to stand on Instagram. This article will help optimize your B2B business and boost brand awareness and sales.
#1: Focus On The Target Customers
Before developing a marketing strategy for your business on Instagram, you need to know your target audience whom you want to attract to your website. Finding your target audience is essential to increase your account reach and drive traffic.
Understand the demographic of your target audience and create engaging content to reach them. Speak to your audience personally, not just in a business manner to showcase something different to get audience interest and not just what you are selling.
#2: Tell Stories With Instagram TV
IGTV is a feature for sharing and viewing long-form videos. For B2B brands, Instagram TV is a perfect platform to boost user engagement. Share in-depth videos about your products or the tutorials to increase your video engagement. If you decide to promote your B2B business quickly, you could buy Instagram TV likesto get a higher interaction rate and make people show interest and follow brands having greater audience engagement.
Getting IGTV likes for your video is a great idea to improve your video visibility and get your IGTV videos on the Instagram to explore page. Here you can receive tremendous engagement. Thus your video gets more discoverable when you increase your IGTV likes.
#3. Experiment With Instagram Ads
Since Facebook owns Instagram, B2B marketers have huge opportunities for targeting options while running ads. You can use demographic and geographic information to connect with your target audience. Additionally, brands can upload a list of emails to target and launch Instagram retargeting ads.
Once you desire your targeting, use Instagram stories, photos, videos, and carousel ads to check which ads resonate the best with your potential audience. As a B2B marketer, you need to promote your brand with a wider audience to enhance your business reach and awareness.
#4. Use Analytics To Measure Performance
Check your analytics to find whether your Instagram marketing strategy is performing well on the platform. To track your account’s performance, there are many Instagram analytics tools available online. Use either the tools or get the inbuilt analytics feature on Instagram to measure your video engagement and growth. This can be done by moving on to the setting option on your profile to check analytics instantly.
Additionally, B2B marketers should do website analytics to find how visitors are referred to your target website through Instagram to engage with the content. You must also check how they are converting into leads and customers.
#5. Analyze Competitor Strategy
Using analytics tools, B2B marketers can analyze their Instagram competitor strategy. To grow your Instagram business, you must carefully watch how others in your same industry work on to improve their business reach and generate traffic and sales.
After finding the right strategy, come up with your idea to stand out from the crowd. As a business, you need to add relevant hashtags to increase your post visibility and discoverability on the platform. Also, use keyword-related hashtags to improve your business SEO and attract a new audience to your IG profile.
#6. Understand The Power Of Instagram
Many top B2B brands found success with the Instagram marketing strategy. So if you want to develop an effective strategy for your business, you need to understand your target audience first. Then you should post content according to your audience’s interest and measure your Instagram performance through some analytics tool.
Always remember that Instagram ads have the power to increase your brand awareness and reach a wider audience. Lastly, analyzing your competitor can also help you to find the golden opportunity to engage your potential audience in a new way. I hope these six effective B2B marketing tips will help you to build a successful marketing strategy for your business.
Are you looking for the best strategy to boost your website visibility with organic traffic? Link-building becomes the most powerful tool to gain organic traffic with challenging SEO techniques. Following the perfect link-building strategy improves your ranking on the search results with higher discoverability of your brand among target audiences.
But how to identify the accurate link-building technique?
There are some challenging SEO strategies to win the competition and rank higher on the Google search results. The goal of building links for your website is to boost your website credibility and increase your ranking on SERP. Remember, building quality links is not an easy one. It requires the proper white-hat SEO tactics for creating the foundation for your website growth with a higher user experience.
Before entering into the link-building techniques, let us know the basics of link-building.
What Is Link-Building?
Link-building is a success key to your website that provides a foundation to increase your organic traffic, your visibility, and ranking on the search results. What refers to link-building? It is the right practice of building backlinks from a quality site to reach the goal of increasing your visibility. The links you get should be from a reputed source only then Google prefers your site on search results.
Why Are Backlinks Much Important?
Backlinks remind the backbone of your website success since the search engine considers the link from other sources as the vote of confidence. During crawling a site, Google analyzes the quantity and quality of the source as the first preference, then considers your site content.
The recent algorithm update reveals that the quality of the backlink is more important than the quantity.
What does a quality link refer to? And, how to grab them for your site? No worries! We are going to see those important link-building tactics to skyrocket your website performance.
11 Leading Link-Building Tips
To drive great results in your website with higher traffic, the following 11 leading and powerful link-building strategies help to boost your search results.
Are you ready? Come on! We can move on to the boosting tips:
1. Reach-Out For Quality Links
In simple words, link-building refers to gaining hyperlinks from other websites to yours. However, any website owner can create plenty of backlinks from different sites. But building a quality link is essential to increase your website growth. How to gain those quality links?
First, choose the right keyword relevant to your business and insert the keywords naturally on your website content. If your site has highly relevant content with the right keywords, other website owners will probably wish to have your link on their website. Also, perform simple research within your niche and use those keywords to link with potential partners.
2. Gain Links Through Infographics
Infographics become one of the popular methods to increase your website traffic by getting valuable links from other sites. Getting backlinks through Infographics remains great because it is easy to share and understand the content concept. Everyone on the internet loves visual content, right? Yes, this makes the demand for using infographics to gain links.
Now it is time to choose your infographics! Select visual content that is unique to create an interesting story for your target audiences. Know the current trending topics and what your audiences are showing interest in. After knowing those statistical data, create your infographic. Once your content is ready, find the website owners who are ready to make your content visual.
If your content is live, you can share your live link on other sites to increase your traffic from infographics.
3. Use The Advantage Of Guest Blogging
Guest blogging is the most effective link-building strategy to reach your target audiences. Win the attention of your audiences by exploring your informative content on popular websites. Posting your content on other reputed sites not only builds quality backlinks but increases your online reputation among your audiences.
Build a good relationship with guest blogging which is the effective SEO link building servicesto increase your site’s credibility. Concentrate on selecting the guest posting sites to gain a quality backlink with a perfect anchor. Use Google search and social media channels to find the right sites to become a valuable contributor.
4. Keep An Eye On Your Competitors
If your goal is to drive organic traffic, knowing your competitor’s performance is necessary to earn the competitive techniques to win those websites. Use the free analysis tool and find the link-building techniques used by your competitors for implementing in your content.
Here are some tips to track the performance of your competitors:
Choose your competitors relevant to your niche and set an alert while posting new content on their sites.
Notice the competitor’s performance by following them on social media and subscribing to their newsletters.
A smart way to monitor your competitor is to use the keyword “site:competitorsitename.com” and set a Google alert.
It helps to find their best backlinks that help to promote your website. If you find their backlinks on new reputed sites, you can also approach them with great content and gain that quality link.
5. Add Internal Links
Building internal links in your blog is the key factor to running your article into success. The internal link on your website passes link juice to your website. A good anchor for your internal links helps to navigate more users within your website and increase your overall user experience.
Though there are many tools to create internal links automatically, building manual internal links remains the best for increasing your SEO efforts. A website with an informative internal link reduces the bounce rate and raises your website performance.
6. Promote Your Content
Great content alone will not increase your website reputation. One needs to know the ways to promote their content. Get out of the world to explore your best articles to your target audiences. Contact the bloggers related to your niche to run weekly or monthly roundups. Never forget to monitor your content and gain performance data using the analytics tool.
For instance, use Google search to find the roundup sites. Then contact those webmasters by providing a short and crispy intro of your website. Along with your website information, send a link to one of your best guides or articles. If they find your content informative, the bloggers will link back to your site in their next roundup. Since those bloggers look for valuable content regularly, they will require your content.
Note: Never approach them directly by simply asking for a link which may spoil the good relationship.
7. Add Link On Social Media Platforms
Are you an engaging social media player? If so, it is a great advantage to boost your website visibility among your potential followers. All social media platforms provide an advantage to include your website link on your profile. So, ensure whether you have provided links on Facebook, Twitter, Instagram, YouTube, and other platforms. Generally, Google names the links as dofollow and nofollow. On social media, all links are nofollow to reduce your spam score.
Though Nofollow links do not affect your site rank, it probably drives higher traffic with more engagement rate. Providing links on profile pages and descriptions of social media sites holds more value and are quite powerful to drive your target audiences. Increase content sharing by maintaining a good relationship with your followers and keep on encouraging them.
8. Repurpose Your Content
Show your regular presence on your website by posting content regularly. If you couldn’t find the content to post, repurpose highly performing existing content. Take existing content on your website and provide the same information in a different way to create higher engagement. The repurposing content strategy saves time and drives organic traffic to your website.
For instance, if you have well-performing infographic content on your website, you can use the same information and display it to audiences in an alternative format (that may be text content or a video). To gain audience attention, all you need to do is, analyze your successful content and create the same information in a different format where you will get an additional, quality link.
This link-building strategy not only reduces your effort but builds a quality link that drives huge traffic.
9. Replace Broken Links
Do you find a 404 error page? Replace it immediately with the broken link-building strategy. Fixing the broken links in your website is the most effective one to gain the non-working links and make them run up again. The broken link-building technique involves recommending other websites to replace the broken links. But how to know the broken links? Approach a webmaster to gain the reports of broken links in your website.
Use the method of building broken links by finding the websites relevant to your niche having a resource page. Google search helps to find those sites by using the following search queries.
Your target keyword + links
Keyword + resources
Your keyword inurl: links
For instance, if you have a digital marketing site, search for “digital marketing + links”. You will get a set of digital marketing sites where you can choose them according to the availability of the resource page. Another way to find the broken links is to use the Moz, Ahrefs, SEMrush tools.
After finding the source, approach them by providing a clear location of your broken links with your website intro.
10. Write Guest Post To Niche Sites
In SEO, a backlink to your site is like adding credibility to your content and website. There are tons of guest posting sites to make your content live by gaining a backlink. Not all those sites build authority to your website. A backlink from a site relevant to your industry has more power to increase the visibility on search results and drive organic traffic. Grab the website credit by drawing your target audiences towards your site with the backlink from highly-relevant sources.
How to find the right resource to post your article? Here are the best ways to get a chance of high website visibility.
Search and find the sites that are open to accepting guest posts. The search query to identify those websites is:
Your industry + “contribute”
Your industry + “guest post”
Your industry + “write for us”
Analyze the existing content of these sites and check whether their sites suit your business.
If it suits, choose a unique and exclaiming topic that fits their existing content format or brand.
Contact them through the mail with a brief pitch of your website and your writing skill.
If you receive mail, create informative and attractive content useful for their audiences and grab new audiences to your website with a backlink.
11. Claim Unlinked Mentions
Every brand or business shows excitement if they see their mentions on popular blog sites. Sometimes, you get a brand mention without linking your site which is known as unlinked brand mentions. No worries! You can reach the particular site to include your website link.
Getting backlinks for your site mentions is slightly easy since they already know about your business. When you convert those mentions into a backlink, it becomes the most effective link-building strategy. Before approaching the resource, create a unique and attractive email template to send to those site owners. After an attractive template, reach out to their editorial team and ask them to hyperlink your URL to your brand. If you get the backlink, it remains the most precious one where it drives huge organic traffic.
Final Thought
Backlinks are the most important SEO strategy for your website to gain success in your website growth. Search engines reward your site and rank higher on search results with the help of the backlink quality. Track the performance of your backlinks with free analytical tools and make improvements to skyrocket your site.
When your website has dozens of high-quality backlinks with various link-building techniques, it drives plenty of organic traffic, thus boosting your SEO efforts. With the listed link-building strategies, you can take your website to the next level by winning the competitions. Create and share original content on trustworthy sites to improve your search ranking faster, reaching more audiences organically.
The use of TikTok in recent years has taken the world by storm. In 2020, TikTok ranked as the first global mobile app that grabbed the audience’s attention. TikTok streams as the fastest growing social media platform with short and entertaining videos to capture young audiences. Moreover, 60% of TikTok users fall under the age of 16 to 24 years.
TikTok, with hyper-engaged audiences, shows excellent opportunities for brands to sell their product among wider audiences. By leveraging the right TikTok marketing strategy, increase your brand awareness and create interest around your product with sales conversions. Now, let us take a look at the benefits and tips to market your product on TikTok to increase sales and generate more revenue.
How does TikTok benefit Ecommerce Retailers?
However, if you are a merchant on Shopify, it becomes simple to sell your product on TikTok because the algorithm provides integration with them. Here are some tips and tricks to extend the opportunity to convert your audiences into potential customers.
# Give Access To New Markets
With millions of active users around 155 countries, TikTok is undoubtedly an engaging and growing community. Due to the presence of international users, TikTok is a hugely valuable opportunity for brands to reach massive audiences. TikTok users under the age of 30 have been increasing since the lockdown from the pandemic. Therefore, a lot of unique communities and relevant niches have their target users on TikTok and you can reach your target group through advertising on the platform.
# Boost Brand Awareness
TikTok provides excellent features for brands and businesses to market their products on the channel. The main focus is to invest in running TikTok ads to increase your discoverability. The For You page on TikTok allows users to discover new products and brands. Using the branded effects feature on TikTok allows brands to engage with potential shoppers. It is one of the popular ways to increase your visibility with user-generated content.
# Enhance Purchase Decisions
Many audiences use TikTok to keep them up to date on the latest products and trends and to discover new things. So, there is no doubt that TikTok enhances purchases for brands and businesses. However, 71% of users get inspired by TikTok because of the shopping feature. So with the right and engaging content, you can easily increase the conversion rate by driving traffic to eCommerce sites.
Tips To Enhance Sales On TikTok
With the above inspiring points, TikTok benefits eCommerce retailers to market their products using this platform. The audiences on the TikTok platform celebrate your brand while having authentic content.
Here are some engaging tips to leverage TikTok as a successful eCommerce tool:
#1. Give Your Brand Details
Start narrating your brand details in the form of engaging videos by posting them daily like a story. The TikTok content in the form of video series creates curiosity among users to know about your brand. Never hesitate to celebrate your brand success by enhancing the connection with target audiences to make your brand appeal more trustworthy.
Even bring out behind-the-scenes by showcasing your teams and process. A satisfying video with perfect brand details impresses audiences to purchase the product.
#2. Tap Into Trends
Keeping your content around trends is a perfect way to make more people notice your brand on TikTok. Take a look at the trending videos either on the For You page or the Discover page. The trending songs or music will be an excellent addition for your video to gain popularity. Along with leveraging sounds, you should land on the best place to purchase TikTok views to make your content go viral and expand your brand reach with booming popularity.
Therefore, keeping your video on the top trends within 60 seconds helps your brand to stand out from the crowd by inspiring audiences.
#3. Partner With Niche Creators
Find the relevant creators who suit your niche, and partnering with them is a great marketing strategy to grow your sales count. Before choosing creators, find whether their content leverages authenticity and enhances the trust among their followers. So, partnering with the right creators ensures a higher engagement rate for your brand. The more audiences benefit brands to create impressions and convert them to customers.
Conclusion
TikTok is a vast platform that operates the users into the customers with entertaining and informative videos. The short TikTok videos enhance product discovery and purchase them in a more authentic way. So, TikTok is best for brands to turn their potential audiences into their customers.
